Back in 2006, a relatively unknown business coach released a report that created a meltdown on the internet. That report earned the author over a million dollars that year and every year since, without doing any marketing.  

The author was Rich Schefren and the report was The Internet Manifesto.

The Internet Manifesto and the following 6 or so reports that Rich wrote, catapulted Rich to the top of the food chain as a business coach, advisor and consultant.

You may not have heard of Rich but some of his clients include internet marketing moguls Frank Kern and Ryan Deiss.

Well, many things. First, Rich explained a new concept as to why so many online businesses were failing and how to rectify that. Classic problem/ solution scenario. Nothing new there.

But it was how Rich wrote the manifesto that caused the magic.

He used NLP techniques and other powerful persuasive mechanisms to lead the reader to have an epiphany and reach the conclusion he wanted them to make. Without actually telling them.

Fractioning, chunking up and chunking down, core concept, framing, crystallization and a new mechanism.

All very powerful in creating the reader to come to the conclusion he wanted them to and see him as the only choice in helping them solve their problem.

At first read the manifesto seems like any other info report until you study it, delve in deeper like I have and pull back the multiple layers that make it so powerful in engaging the reader and creating massive demand for his high-end services. Rich used this to feed clients into his coaching program. That’s where the money was made.

Since being exposed to Rich’s work, my services as a copy writer have been retained by Australia’s millionaire maker and number one business coach, Mal Emery and his business partner Glen Michaelides to write a manifesto for one of their business ventures.

I can’t tell you the name of the document or how to get a hold of it for confidentiality reasons, but if you contact them they will confirm what I say is true.

No one else in Australia has studied as in depth and written a manifesto based on Rich Schefren’s work, like I have.

I have pulled apart every word, sentence, headline and paragraph to understand why it was used and the impact it has on the reader.

The months of reading, studying and writing has made me the expert on producing a powerful document like Rich’s for other entrepreneurs such as yourself.

This is a document that separates business owners to elite level above their peers. It paves the way for you to increase your prices without resistance because of the powerful message it contains inside.

It is a document that will sell your product or service without trying to sell, without a hard sales message. In fact, it flips the whole sale process 180 degrees making you the most in demand business in your niche. Your ideal client will seek you out and demand to do business with you.

This is how you explode your revenue to be the number one in your industry and sought after by your top prospects. It sets you apart from the rest of your competitors.

These types of reports, these manifestos, are typically 30 plus pages long. They aren’t a short ‘how to’ report, rather they are a carefully constructed document designed to take your business to the next level and beyond.

So, they are not written in a day or even a week. My first one took over a month of writing, editing, writing some more. Cutting some out, adding more in.

You see for me to dive into your business and swim around in the murky depths to extract the vital compelling information I need to produce such a ground-breaking document, I must put everything else on hold. I must be 100% focused on your work and nothing else.

This means sacrificing other income, putting other jobs on hold, as I’m writing your manifesto.

I’m sure that’s what you are thinking so I won’t beat around the bush. I won’t even use any sales techniques to convince you to hand over your credit card. You know, something along the lines of usually it’s this price but for today only you can get it for this.

No. I’m not going to insult your intelligence.

Here it is.

That’s what I charge to write a powerful document, a manifesto based on Rich’s amazing work that catapulted him to the top of the business coach world and generates over a million dollars every year for him without any marketing.

A document like this can do the same for you. If done properly. Sure, you can search the internet and get a copy of Rich’s manifesto and employ some cheap copy writer to rip it off and do one for you.

Be my guest.

But you will soon find out, it isn’t that easy.

After a week your copy writer will be pulling his or her hair out trying to make it work. Living off no sleep and umpteen amounts of coffee. Eyes hanging out their head and talking gibberish until someone has them committed.

All you’ll be left with is a basic report, a bunch of notes and the guilt of knowing some poor wannabee is rocking backwards and forwards all day mumbling your name while they stare out the window from their hospital room.

Look, I’ve been writing sales copy for close to a decade, studying the greats like Dan Kennedy, Gary Halbert and John Carlton, and this took me to a whole new level. Every word is there for a purpose. Nothing is left to chance.

It was almost like I was starting again.

It takes psychological persuasive sales copy to new, unchartered waters.

Let me lay it out for you if handing over $15k makes your pants tighten up, your throat dry and you're desperately looking for the exit.

If you generated 1 million dollars and it only cost you $15,000, that’s only 1.5% of your investment. Nothing really.

Or if it only brought in $500,000 or a measly $200,000, for $15k that’s still a great return. Wouldn’t you agree?

I can only take on one of these projects at a time. So, while I’m not going to give you any sales techniques to get you to fill in your details now, I will say that if I have already committed to another business, you will go on a waiting list. I don’t know how long that wait will be, it will depend on my schedule already.

Listen, I’m not going to do any pressure tactics. I don’t like them and I’m sure you don’t either. You’ve obviously come to this page looking for something to help you grow your business, or you are at least a bit curious, so I’ll make the decision easy for you.

If you are interested in discussing me writing a document like the manifesto for your business, fill in your details and I’ll schedule a call with you.

This is just a chat to see whether this type of document is suitable for you and your business. It may very well not be.

There is no obligation to proceed after our call, but I do ask that you have to have a genuine interest in me writing a document like this for your business.

Please don’t waste my time if $15,000 is way out of your budget or it means you won’t eat for a week. I don’t need that kind of pressure.

And don’t ask for a discount or special terms.

It insults me and embarrasses you.

If we both mutually agree to move forward with the document after our call, here’s the deal.

I require full payment upfront before I put pen to paper or touch the keyboard. You must be ok with this or our deal is dead. The reason being, I don’t like to chase money. It’s not like I can take the document back once I’ve sent it.

Other terms, timeline and agreements will be discussed on the call. A contract outlining my commitment to you and timelines will be signed and delivered.

If you agree to my terms, can afford to invest $15k to possibly generate $1 million or more, want to catapult your business into the top of your industry and dominate your niche, fill in your details and I will be in contact shortly.

Mick Kenny

Accelerated Business Marketing